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Site Tracking: Identify Website Visitors and Track Their Journey

Site Tracking: Identify Website Visitors and Track Their Journey​

Your website visitors are your warmest leads — but only if you can identify them. Our new site tracking system identifies returning visitors, matches browsing behavior to known contacts, and gives your team complete visibility into every visitor's journey.

What's New​

  • Website Visitor Identification: The site tracking integration identifies website visitors by matching browsing behavior to known contacts. The tracking code is automatically included in your widget embed — no separate installation required.

  • Visitor Identity Settings Page: A new settings page lets you configure how visitor identification works, set up routing rules for identified visitors, and manage your tracking preferences.

  • Visit Activity Panel: The contact sidebar now includes a Visit Activity panel showing a contact's complete website browsing history — pages visited, timestamps, duration, and frequency. Available on plans with site tracking enabled.

  • Page View Tracking: Every page view is tracked and attributed to the correct contact. The system automatically updates total page views per lead, giving you engagement scoring data without any manual configuration.

  • Automatic Widget Integration: Site tracking is automatically included when you embed the chat widget. One embed code handles both visitor engagement and tracking — no extra scripts to manage.

Why This Matters​

Identify Before They Leave: Most website visitors leave without converting. Site tracking identifies returning visitors and matches anonymous browsing to known contacts, letting you re-engage with context they didn't expect you to have.

Complete Visitor Journey: The Visit Activity panel turns anonymous traffic into actionable intelligence. See exactly which pages a contact visited before they booked a call, helping your team prepare for more relevant conversations.

Zero Extra Setup: Site tracking comes bundled with the widget embed. If you've added the chat widget, you're already tracking visitors.