Can I connect other tools or my own MCP server to the AI assistant?

Yes. If another service has an MCP server, you can connect it to the AI assistant and then control that service from the assistant.

1. In the AI assistant, open Assistant settings and go to the Connectors tab.
2. Add a connector. A custom connector is a custom MCP.
3. Enter the MCP server URL the provider gives you and click Create. You may need to log in to the provider.
4. Once it is connected, tell the AI what you want it to do with that service.

This adds new abilities to the assistant, for example a data scraping service such as Apify for finding leads, or BrightLocal for citation work. Connectors are available to you and to all of your clients, so you can offer them to your white label users.