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Applies to: People building an agency

How do I pick a profitable niche for my agency?

Votel recommends this formula: pick businesses with a high average order value that place a high value on their time. Those niches can afford high-ticket price points such as $997, $2,500 or $5,000 a month. You would not usually sell a $5,000 a month solution to a restaurant, but a personal injury law firm would take it.

Use the Niche Picker Guide, a free scoring model pinned in the 5 Day Challenge chat. It covers the best and worst niches. Lawyers (personal injury law firms especially) and roofers are near the top, health-related niches such as chiropractors and med spas are a good option, and business funding is another good one, because AI agents can chase documents and respond to leads fast. Your niche does not have to be on the list. If you do not want to read the whole guide, paste it into the AI assistant and ask for ideas.

Stick with what you know and are good at, and start where you already have a network or prospects, because you may already know the opportunities. Pick one niche and go hard at it. If you are not serving a local market, niche down.

Start with smaller businesses. The bigger the company, the slower the sale; a large enterprise can take a year or two to close.

Look for a specific, expensive problem in the niche (for example preserving case value for a law firm) rather than offering only an AI receptionist. Very specific problems work well because few people target them. Build your offer around solving them.

Go head to head with competitors as the premium option, not the cheapest. People pay for something that works better.

Reviews are one of the easiest services to sell, because most businesses do not ask for reviews, and if they do not ask, they do not get any. Once you set things up for yourself, doing it for the next client becomes second nature, so take action.