How much does Visitor ID cost and how am I charged?

Visitor ID costs 69 cents per identified visitor. You do not buy anything up front; you only add the pixel and turn the feature on.

You are charged only when a visitor is actually identified. Visitors who cannot be identified cost nothing, and a returning visitor who was already identified (last week, last month or later) is not charged again. The fee is flat per record, so a record with more data does not cost more.

There is no spending cap. If the cost gets too high for a very busy site, turn the feature off.

If you resell it, set the markup you charge your own clients in the SaaS configurator. If you include Visitor ID in a plan you sell, you can also limit how many visitors a client may identify.

Enrichment (data append) lookups are priced separately by lookup type, listed on the Usage page, and you are charged only when the data is found.