How much should I charge my clients for my agency services?

Votel recommends pricing on the value of the outcome you deliver, not on what the software costs you, the hours you think the work takes, or anything inside Votel. Base the price on what one result is worth to the client. For example, if an HVAC company earns $12,000 to $22,000 from a booked job, helping it book even one extra job a month easily justifies $997 a month. The same logic applies to a personal injury attorney whose case values run to six, seven or eight figures, or a treatment center where each booked bed is worth about $20,000.

Work it out with the client's numbers: their average order value, how many calls they miss in a month and their conversion rate on the phone, then estimate how many more deals you can help them win each month. As long as your price is well below what they will earn, it is a good deal for both sides. Also compare with their alternatives, such as hiring a 24/7 receptionist or paying an offshore answering service, which cost more.

Avoid being the cheapest option. At $97 a month you need a very large number of clients to reach $5,000 or $10,000 a month, and you cannot give good support to a hundred clients who all want help. Ten clients paying $1,000 a month give a far better quality of life, and the profit lets you hire for onboarding or sales. Unless your system is fully automated, self serve and low support, look at price points of at least $297 a month, and more likely $497 a month and up, depending on your niche. For a business with a high average order value, a good starting point is at least $997 a month, and some agencies charge up to $5,000 a month or more. A very low price only makes sense for a single, turnkey feature, such as only the calendar widget or only the AI chat widget, not the whole platform.

Start with one service, the one where you can deliver results most easily, at a solid monthly price, and add other services later as add-ons at their own monthly price. For example, database reactivation can be a monthly add-on where you set it up and review it each month. Have at least two plan options, because some customers always want the highest plan: if you have a $497 a month plan, also offer a $997 a month plan, with the difference being higher AI usage limits or an included snapshot.

Pricing models you can use are a recurring monthly or annual subscription, a one-time setup fee, usage billing, usage included in the plan, or performance based pricing (performance based pricing can cause problems depending on how you structure it).

Confidence to charge more usually grows once you have clients and results, so it is fine to start lower and raise the price with each new client. You have room to go up or down, but do not give away the farm at the start.