Applies to: Agencies designing plans and a pricing page
Should my plans list usage limits and features, or keep pricing simple?
Keep your plans and pricing simple and built around outcomes. Votel recommends a few simple tiers plus add-ons over a long list of limits.
A long list of limits (for example 1,000 contacts, 100 SMS and 50 emails) causes stress and comparison shopping. Prospects usually do not know how many minutes, SMS or emails they will need, so they say they will get back to you, which can be never. Any visible cap can also look too low, while unlimited sounds better. Technical limits on your website pull the sales conversation into what a contact is and how many are needed, away from the results you deliver.
Write plans around results instead, for example more appointments booked on one plan and social media management with a set number of posts per month on another. Turn services on or off per plan and sell extra features as add-ons with their own monthly price, such as website visitor identification or social media management, rather than capping every service. If you charge for usage, keep it flat and simple, such as a penny or two a message, or bill usage only and include nothing.
Leave off feature names your ideal customer would not understand, such as workflows with 300 plus steps or MCP tools for a roofer. A customer should leave your pricing with fewer questions, not more.
If you do show an allowance, one simple one is fine, for example one plan with 300 minutes and another with 1,000. Adding several allowances, such as minutes, AI credits and more, becomes confusing.
You can have many services available in your plans without listing them all. Votel has 39 built-in services, and Votel's own pricing page does not list them all: it focuses on what its ideal client, the agency, asks about most, such as how many sub-accounts they get.
You can still walk clients up the value ladder in three ways: start them on one service and add others as add-ons, limit a service so they upgrade to a higher plan, or let them pay by usage when they go over an included amount.