What are AI assistant credits, what do they cost, and what do they cover?

AI assistant credits pay for talking to the AI assistant. Each credit is worth $0.25. Credits are used when the AI builds things for you, such as websites, landing pages, funnels, workflows, automations, AI agents, custom apps and marketing campaigns. The cost of a request depends on what you ask for.

On the $97 Professional plan you pay $0.25 per credit as you use the AI assistant. The $297 Founders plan includes $297 of AI assistant credits every month (1,188 credits), so you can build as many websites, funnels, automations, agents and campaigns with the assistant as you like without paying extra for the AI. Included credits do not roll over, so use them within the month. A fresh amount arrives each month.

AI assistant credits are only for the AI assistant. AI image, AI video and AI audio generation use separate AI media credits, which are paid from your wallet, and their price depends on the model and options you pick (it is shown before you generate). Calls, SMS, email and other services are also billed separately. The AI agents your customers talk to are different too: an agent that uses voice is still charged per minute for the voice usage.

Everything bubbles up to your agency account, so AI assistant use inside your sub-accounts is taken from the credits included with your plan. You can charge your clients for the AI assistant, for example $0.25 per credit, and because your included credits are already paid for, that is margin for you.

To see your credits, go to Settings, then Billing, then the Usage tab. The AI assistant credits service shows how many are included and how many are left.