What should I put on my pricing page and landing page when I sell packages to clients?

Do not list every feature on your pricing page. Your plans can include many services, but a long list such as unlimited custom fields and unlimited this and that is overwhelming. Votel's own pricing table does not list all of its built-in services; it shows what its ideal client cares about most. Do the same, in words your ideal client understands: a roofer will not understand workflows with hundreds of steps or MCP tools, so leave those out. After seeing your pricing, a visitor should have their questions answered, not leave with more.

The same applies to your landing page. Focus on the outcome and value the client gets. Condense your offer into one sentence about the result (more leads, more bookings, more revenue) and make it your headline, so someone understands your offer immediately without scrolling. If you can say it in one sentence, that is your elevator pitch. Let the rest of the page explain how you do it.

Always put a call to action, sign up button or form at the bottom of the page, because many visitors scroll to the bottom first, and have your main button take people to that form or calendar.