Where can I see the AI assistant's skills, and how do I make it use one?

Skills give the AI assistant extra abilities. To see yours, open the AI assistant, scroll to the bottom and click Assistant settings, then open the Skills tab. It lists the skills in your account, such as the marketing skills and the social media skill. If a skill is in the list, it is active in your account even if it looks locked. Skills are grouped into collections, which are bundles such as the 47 marketing skills.

You do not need to memorize them. Pick the few that fit the work you do most. Useful ones for websites, landing pages and marketing include the humanizer skill (built in and free, removes signs of AI-generated writing), the design taste skill (free, gives the AI good taste in website design and avoids the generic AI look), and, from the marketing skills, copywriting (marketing copy), conversion rate optimization (CRO), customer research, ad creative, lead magnets and SEO audits.

The AI can see its skills, so if you describe a task, such as customer research, it may use a skill on its own when it decides one is needed. It may also not use it, and the only way to check is to read its activity box. The better way is to name the skill in your request: when you ask for one, it always uses it. For example: Use the lead magnet skill to help me develop a lead magnet and come up with five ideas. When designing a site, say: design a website using the conversion rate optimization skill and the copywriting skill. You can also tell it to look at all the skills it has and use as many as it can for the task.

The conversion rate optimization skill goes through a checklist and applies those optimizations to what it builds, and the marketing skills can be used to optimize websites for SEO.

The social media skill works differently: it is a guided process you launch by name, for example: launch the social media skill.

Skills can also be added in a snapshot. For example, add the social media management skill to a snapshot, then hook your sub-accounts up to it or charge them for it.