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10DLC Brand & Campaign Registration

10DLC (10-Digit Long Code) is a carrier-required registration system for US businesses that send SMS through local phone numbers. All major US carriers enforce 10DLC compliance. Without registration, your messages may be blocked, filtered, or throttled.

Registration is a two-part process: first register your Brand (your company identity), then register a Campaign (your messaging use case).

Video Walkthrough

Watch: How To Setup Phone Numbers, Call Routing & the Built-In Web Phone — 0:42–1:09

Brand Registration​

Brand registration verifies your company's identity with the carrier ecosystem. Complete the following steps in Phone > 10DLC > Brand Registration.

Step 1: Company Information​

Provide your legal business details:

  • Legal company name
  • Company website
  • Entity type (LLC, Corporation, Sole Proprietorship, etc.)
  • Tax ID / EIN
  • Business address

Step 2: Brand & Contact Details​

  • Business category or vertical (e.g., Healthcare, Real Estate, Financial Services)
  • Primary contact name, email, and phone number
  • Company mailing address

Step 3: Supporting Documents​

Upload documentation to verify your business. Accepted documents include:

  • Articles of incorporation
  • Tax registration documents
  • Business license

PDF format is preferred. Ensure documents are legible and match the company information provided.

Step 4: Review & Checkout​

  • Verify all details are accurate.
  • Pay the brand registration fee.
  • Submit for review.

Campaign Registration​

After your brand is approved, register a campaign to describe how you will use SMS. Complete the following steps in Phone > 10DLC > Campaign Registration.

Step 1: Business Information​

Confirm or update your business details from the brand registration.

Step 2: Brand Information​

Provide your public-facing brand details:

  • Brand name (as customers know it)
  • Brand description
  • Customer support contact information

Step 3: Use Case​

Define your messaging campaign:

  • Campaign Type — Select the category that matches your use case: Marketing, Customer Care, 2FA/OTP, Account Notifications, Delivery Notifications, or other supported types.
  • Message Flow — Describe how and when messages are sent (e.g., "Appointment reminders sent 24 hours before scheduled visits").
  • Sample Messages — Provide 1 to 5 example messages. Each sample must include opt-out language such as "Reply STOP to unsubscribe."
  • Opt-Out Instructions — Explain how recipients can stop receiving messages.
  • Opt-In Proof — Provide links to where users consent to receive messages (e.g., a signup form or terms page).
  • Describe how users opt in to receive SMS from your business.
  • Link to your privacy policy.
  • Link to your terms of service.

Step 5: Confirmation​

  • Review all campaign details.
  • Agree to the carrier terms and conditions.
  • Pay the campaign registration fee.
  • Submit for review.

After Submission​

Registration Statuses​

StatusMeaning
Not RegisteredRegistration has not been started
PendingSubmitted and awaiting review
In ReviewUnder active review by the carrier registry
ApprovedRegistration complete — SMS is enabled
RejectedRegistration denied — action required

Timeline​

Simple registrations (standard business types with clear use cases) are typically processed within hours to a few days. Regulated verticals such as healthcare or financial services may take several weeks for additional vetting.

If Rejected​

Review the rejection reason provided in your 10DLC dashboard. Common issues include mismatched business information, insufficient documentation, or sample messages missing opt-out language. Fix the specific issue and resubmit.

After Approval​

Once approved:

  1. Associate your 10DLC-registered numbers with the approved campaign.
  2. Send a few test messages to verify delivery.
  3. Begin your full messaging rollout.

Next Steps​